The lifestyle digital bank by Emirates NBD (ENBD), a leading bank in the UAE, is rewarding its loyal customers with a chance to win a Tesla Model S. The mobile-only bank, launched earlier this year by Emirates NBD is designed around what millennials like and how they spend their time and money. Up to March 12, 2018, existing and new Liv. customers can earn multiple chances to win based on increasing their ‘Livion’ points for different interactions with the app. Customers can earn Livions in several ways by engaging on the Liv. app and using their Liv. app features for everyday money activities such as paying for bills, making card purchases, sending referrals to peers as well as maintaining a deposit above Dh1,000 ($272).
Designed to cater to millennials’ preferences, Liv.’s new promotion is a fun gaming experience that offers customers earning and burning of reward points with the thrill of building up points for a larger prize. Participants can engage with the promotion straight from their smartphone without having to fill out any paperwork, or physically enter a branch. The winner will be awarded with a brand-new Tesla, one of the most exciting cars in the UAE right now, from a company who shares Emirates NBD’s core values of innovation, sustainability, and challenging existing norms to offer consumers a new-age experience.
In addition, the campaign will allow Liv. customers to use their Livions to win instant gifts such as dinner vouchers, Careem rides, Anghami subscriptions, passes to premium events and entertainment zones, beauty and fitness vouchers and cash prizes, via the app’s weekly ‘Wheel of Fortune’. Five customers with the highest Livion score at the end of each month up to March will be automatically shortlisted along with 20 lucky high-scoring customers for the final Liv. raffle draw event on March 12, 2018. The 25 Liv. finalists will participate in a group game to select the final winner of the car. The event will be relayed on Facebook Live in real time with all Liv. cardholders invited to play the game in the comfort of their homes for a chance to win prizes on the day.